Jason Dookeran

Writing Sample

LinkedIn Post

Founder voice. Built from a real observation. The kind of post that gets saved because it says something specific, not because it performs vulnerability.

The post
JD
Founder Name
CEO at [Company] · 1st · 2h
I built a tool to catch AI writing patterns in client copy. Here's what I found after running hundreds of pieces through it. AI writes in a very specific way. It loves adverbs that soften claims: "arguably," "essentially," "importantly." It stacks adjectives in threes. It opens paragraphs with "It's worth noting that" and closes them with a tidy lesson that wraps everything up too cleanly. Real people don't write like that. Real people leave thoughts slightly unfinished. They contradict themselves between paragraphs. They use the same word twice in a row because that's the word. They start a sentence with "And" when they mean it. The problem isn't that AI writes badly. The problem is that it writes recognizably. Your audience has read enough of it now to feel the difference, even if they can't name it. They just know something is slightly off. Like food that looks right but doesn't smell like food. I started noticing it in work clients were submitting as finished. Polished. Technically correct. And completely bloodless. So I built something to flag the patterns. Not to replace editorial judgment. To give it a starting point. The tool exists. But the real lesson is this: AI can generate your first draft. It cannot generate your point of view. That part still has to come from somewhere real. If your posts sound like everyone else's posts, that's probably why.
👍 147 💬 23 comments ↗ 41 reposts
What went into it
The entry point
A real tool the founder built in response to a real problem. Not a trend observation. Not "AI is everywhere now." A specific reaction to something they kept seeing in their own work.
The structure
Hook that names the action, not the opinion. Three concrete observations about how AI actually writes. A metaphor that earns its place ("food that doesn't smell like food"). The tool mentioned once, not sold. A landing that gives the reader something to keep.
What it avoids
No numbered lists. No "here are 5 things." No manufactured vulnerability. No neat aphoristic closer that sounds wise and says nothing. No "drop a comment if you agree."
Why it works
It makes a specific claim, backs it with specific observation, and leaves the reader with a reframe they did not have before they read it. That is the only job a LinkedIn post has.

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