Jason Dookeran

AEO & Content Strategy

Your buyers are asking AI what to use.
Are you in the answer?

Answer Engine Optimization gets you surfaced when B2B buyers ask ChatGPT, Perplexity, or Google's AI Overviews which tools to use. I build the content infrastructure that puts you there, then makes buyers act when they arrive.

See pricing See results

What AEO actually is

Traditional SEO targets ranked links on a results page. Answer Engine Optimization targets something different: the AI-generated responses that now appear before those links, or replace them entirely.

When a buyer asks ChatGPT "what's the best compliance software for cannabis dispensaries," the answer engine doesn't return ten blue links. It returns one or two paragraphs, usually with one or two brand mentions. Getting into those paragraphs requires entity signals, structured data, question-answer architecture, and content that AI systems recognize as authoritative on a specific topic.

That is what I build.

🏷️
Entity optimization
Making sure AI systems correctly understand who you are, what you do, and how you relate to the topics your buyers search. Schema markup, sameAs signals, and consistent entity language across pages.
❓
Question-answer architecture
Structuring content around the exact questions your buyers ask AI before they contact sales. FAQ schema, concise direct answers, and supporting depth that signals topical authority.
📐
Structured data
JSON-LD implementation for Person, Organization, Service, FAQPage, and HowTo schemas. The machine-readable layer that tells answer engines exactly what your content is about.

I work in the stack, not just the doc

Most content strategists hand off a document and walk away. I implement. The structured data gets written into your pages. The content pipelines get built in N8N. The entity signals get validated against schema.org and Google's Rich Results Test before anything ships.

This matters because AEO is not a writing problem. It is an architecture problem that writing solves part of. A strategist who only delivers copy leaves the harder half undone.

Currently working with a B2B recruitment firm to build AI-assisted content pipelines and design operational systems for candidate-facing tooling. That work informs how I build for every client.

JSON-LD / Schema.org N8N automation Google Search Console Ahrefs / SEMrush Screaming Frog GA4 Structured data validation Content pipeline design Internal linking architecture llms.txt

Results, not claims

These are real engagements with real numbers. Clients remain anonymous because the work was ghostwritten. The outcomes are not.

+33%
Demo conversions
Cannabis compliance SaaS. Content rebuilt around real buyer search behavior. Same traffic, more demos. No change to ad spend.
+72%
Organic traffic
Caribbean digital marketing agency. Content strategy and AEO-aware publishing cadence over six months.
+23%
Engagement lift
Edtech platform. Conversion-focused content strategy targeting the questions buyers ask before trialing.
Full case studies

Published in

BGR How-To Geek The Travel William Reed CoolStuffInc

Shortlisted for the Commonwealth Writers Short Story Competition.

Pricing

Fixed scope, defined deliverables, no surprise invoices. Every engagement starts with a brief call to confirm fit.

Pilot
$800–$1,500
one-time
→AEO audit of up to 5 existing pages
→Entity gap analysis
→One fully optimized content piece
→Structured data implementation
→One round of revisions
Get started
Momentum
Most popular
$2,000–$3,500
per month
→Monthly content strategy
→2–3 AEO-optimized pieces per month
→Structured data implementation
→Internal linking review
→Monthly performance summary
Get started
Campaign
$5,000+
per quarter
→Full content infrastructure audit
→Entity and schema build-out
→4–6 optimized pieces
→Quarterly content calendar
→Competitor gap analysis
→Measurable outcome targets
Get started
Custom
Let's talk
scoped to your needs
→Content pipeline systems work
→Larger publishing volume
→Ghostwriting in your voice
→Stack-level implementation
→Anything beyond standard delivery
Start a conversation

Common questions

AEO is the practice of structuring content so that AI-powered answer engines like ChatGPT, Perplexity, Google's AI Overviews, and Bing Copilot surface it when buyers ask questions relevant to your product. Unlike traditional SEO, which targets ranked links, AEO targets the AI-generated answers that now appear before those links or replace them entirely.
SEO targets search engine result page rankings. AEO targets the AI-generated answers that increasingly appear above those results or replace them. A page can rank well for SEO and still be invisible to AI answer engines if it lacks entity signals, structured data, and question-answer architecture. You need both, but most teams are only doing one.
Generative Engine Optimization covers how LLMs reference, cite, and recommend brands across all AI-generated outputs. AEO is focused on answer engines specifically. In practice they overlap significantly. The entity signals, structured data, and topical authority that help with AEO also improve how LLMs perceive and cite your brand generally.
B2B and SaaS companies whose buyers research solutions using AI before contacting sales. If your buyers are asking ChatGPT or Perplexity which tools to use and your brand is not appearing in those answers, you need AEO. The earlier you build the infrastructure, the harder it is for competitors to displace you in those answers.
Yes. I am based in Buenos Aires and from Trinidad and Tobago. I work with clients across North America, Europe, and the Caribbean. Time zone coordination is straightforward and I have never missed a deadline because of geography.
Fill out the contact form with your goal, audience, and timeline. I'll reply within 24 to 48 hours. If it looks like a fit, we schedule a brief call to confirm scope and I'll send a proposal. Most Pilot engagements start within a week of that call.

Ready to show up in AI search?

Tell me what you're building, who your buyers are, and where you want to show up. I'll tell you whether I can get you there.

Start a project