Real engagements.
Real outcomes.

The client was a cannabis compliance SaaS getting consistent traffic but almost no demo bookings. Visitors were landing on the site and leaving without converting. The content was present but it was answering the wrong questions at the wrong stage of the buyer journey.

Started with a full content audit and strategy review. The existing content was largely top-of-funnel awareness material with nothing targeting buyers who were close to a purchase decision. I rebuilt the strategy around bottom-funnel intent, mapped content to the questions compliance buyers actually ask before signing a contract, and implemented AEO-aware structure so those pieces could surface in AI-assisted research.

One of the first pieces published under the new strategy targeted the long-tail query "how to secure funding for a cannabis business." It ranked number one on the SERP within the first month of publication.

Demo conversions lifted 33% over the course of the engagement without any increase in ad spend or traffic volume. The same visitors were converting at a higher rate because the content they found matched where they were in the buying process.

The client had a good product and essentially no audience. Awareness was confined to their immediate neighbourhood. People a few streets over had no idea the product existed, let alone buyers at regional retail chains. The problem was not the product. It was visibility.

Built a content and visibility strategy from the ground up. This meant establishing a consistent publishing presence, targeting the search queries relevant to their product category, and building the kind of credible online presence that buyers and retail partners use to evaluate whether a brand is worth carrying. The work focused on getting the right eyes on the product rather than maximising raw traffic volume.

Organic traffic grew 72% over the engagement. More importantly, the visibility work contributed directly to a regional retail chain inviting the client to stock their product on its shelves. That is the outcome that matters. Traffic is a means. Shelf placement is the business result.

The client had a blog that was not getting traction. They were publishing regularly but the content was not bringing in new visitors and existing content was not ranking for anything meaningful. The missing piece was not effort. It was strategy.

Rebuilt the content approach around the principle that SEO and social distribution are not separate strategies. Keyword targeting tells you what to write. Social distribution determines whether anyone finds it before the algorithm does. I helped the client see those two levers as one system, then built the publishing and distribution cadence to run it.

Traffic lifted 23% over six months. The engagement ended when the client hired in-house to own the capability permanently. That is the right ending. A content strategy engagement that works should eventually make itself redundant by giving the client something they want to keep.