TL;DR
The founder had good ideas but an irregular cadence and generic “tips” posts. I set a weekly rhythm, built a repeatable outline system, and wrote POV-led posts with clear CTAs. Within 90 days, inbound doubled, newsletter subs rose 47%, and time-to-first-call dropped from 12 days to 4.
Problem
- Irregular posting meant spikes of activity followed by silence.
- Posts were generic and undifferentiated; no strong point of view.
- No consistent call to action tied to a clear next step.
Approach
Weekly slots with a fixed outline length and time caps. The constraint produced repeatable quality.
Each post reframed a familiar idea (“Build in Public”) into a practical, founder-friendly angle.
Every post pointed to a specific next step: reply, book a call, or download a resource.
- Hook: a counterintuitive line that names a tension.
- Reframe: define terms; what it is / what it isn’t.
- Mini-case: 1–2 concrete examples.
- Playbook: 3–5 steps someone can actually do.
- CTA: one clear action tied to a business goal.
Outcome
“Jason captured my voice, kept me consistent, and every post had a purpose. It stopped feeling like content for content’s sake.”
* Select metrics are directional and anonymized for privacy.
How I work
30–40 min call, docs review, and a short “voice palette” (phrases you use, ones you don’t, pacing notes).
We pick 4–6 angles for the month and map them to your goals (hiring, launches, partnerships, demos).
I write the post, supply alt lines/hooks, and prep platform-native versions (LinkedIn + newsletter).
I log outcomes weekly (reach, replies, calls) and we bias toward what moves the metric.
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